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Local SEO is a content marketing strategy that involves optimizing your online presence for better visibility in local search results.
Optimizing your business for specific local keywords, products, and locations improves customer accessibility and facilitates communication. Local SEO companies begin this process by optimizing website content with local keywords, writing in business journals, creating engaging content, and ensuring NAP content (Name, Address, Phone) is the same at all locations.
Local SEO carriers are the future of organizations doing commercial enterprise locally because of the surge in demand for quick offerings. From enhancing your Google My Business rating to boosting neighborhood site visitors on your website, our local techniques cover a whole lot that keeps your enterprise ahead of the curve.
As a professional local SEO marketing company, our local SEO services are based on certain strategies that are proven to boost search engine rankings. This includes:
City-specific landing pages – All your CTAs should lead to landing pages. If you have more than one physical location, you will need multiple landing pages. For example, if you have two computer service repair shops, one in Jacksonville, FL, and one in Orlando, FL, you should have two different service pages that link the landing pages to their respective locations. Focus on making sure all your landing pages are city-specific.
Consistent NAP listings – Your NAP (name, address, and phone number) listing should be posted on every page of your website, but most importantly on your Contact page and your FAQ page. You should also submit NAP listings to local directories.
Local-based blog content – Create blog content focused on local subject matter. For example, if you’re running a roof replacement company in Dallas, TX, a blog post might focus on what kind of roof problems a Dallas homeowner is likely to experience. On the other hand, it wouldn’t make much sense to write a blog post about roof damage caused by snow.
Local discounts and event promotions – Promoting local discounts and events at your store online will naturally help boost your SEO by being local.
Local press releases – Press releases are not only a great way to raise awareness of upcoming events (like product launches or special sales) or new services, but they can also help with local SEO. Just make sure you use relevant local keywords throughout your press release where appropriate (such as in the title as well as the body content).
Local guest blogs – In addition to writing local content for your blog, consider reaching out to other local businesses within your industry(those you aren't directly competing with) to see if you can contribute to their blog. Can write guest posts. Doing so can help build local backlinks, which will also improve your local SEO.
FAQ Pages – One of the easiest ways to create content is to expand your FAQs into extensive content pieces. You can link readers to more information in a full blog post or include a video.
Video Content – Statistics show that video is a worthwhile area to invest in to increase online visibility, so start maximizing your local SEO by adding video content to your blog or uploading to YouTube. And if you have no idea what to create, why not start by repurposing your blog content?
Customer Case Studies and Interviews – One of the simpler yet effective materials is customer stories. If you already have testimonials on your site, it will work well to augment them with anecdotal details and evidence that demonstrate your service or product is successful.
Related but non-competitive niche – Integrate relevant niches into your content strategy and attract new audiences. For example, if you are running a gym, you can also, talk about dieting and health as these are related topics that your audience would appreciate.
Reviews/ Recommendation Post – If you do your keyword research, you will find a lot of search queries that are looking for reviews. So why not create a content page reviewing the top businesses or companies and include yours?
Social Media Content – Social media can be a great way to engage your followers, and drive traffic to your website. So to further engage your local audience, it’s best to create social media posts that help promote your website and content.
Local Search Engine Optimization offers several benefits to small businesses compared to the usual SEO procedures; the major of them include: