E-Commerce SEO

For any e-commerce site, ranking at the top of search engine results is a high priority. While paid search can place you at the top of the SERPs, the long-term cost of remaining there may not be sustainable. You need the number one spot, and e-commerce SEO can help you achieve this.

What and How?

SEO is an important requirement for e-commerce websites. Your products need to be ranked higher than your competitors, and they need to be displayed correctly so that potential customers can find the products they need in the SERPs and choose your site to click through. 

 When done right, an e-commerce optimization strategy will help you rank higher, and your pages will better address the user's search intent. Optimizing e-commerce sites can provide an ongoing, free source of high-converting organic traffic to your site.

As one of the web companies offering e-commerce SEO services, WonderWrks has acquired incomparable expertise and knowledge about search engine optimization. We’ve learned exactly what it takes to rank successfully on Google and increase organic traffic and revenue. We’ve worked on hundreds of e-commerce sites across multiple industries, and e-commerce SEO is our passion. We help e-commerce websites increase their organic (and paid) traffic and revenue from Google and other search engines every day.

Ensure Your Site is Secure

Making sure your site is using HTTPS instead of HTTP is important for e-commerce stores. This not only ensures the encryption of your site so that users' personal details are safe but also counts as a ranking factor.

Optimize for Mobile First

As our research on e-commerce growth shows, mobile traffic now dominates e-commerce globally.

Optimize Pagination

For e-commerce sites, pagination usually comes in the form of a ‘load more’ button or the number of product pages at the bottom of the page. Optimizing the pagination for maximum search is essential for e-commerce sites, especially with many products. They can often have deep site structures, which affect crawlability and should be avoided.

Encourage Your Customers to Review Your Products and Services

Online reputation management counts. For e-commerce sites, this means online reviews matter more than ever. 85% of consumers trust them just as much as a tip from a friend or family member. They also count as ranking signals. After a customer receives your products, send them a follow-up email asking for a review. Alternatively, put together a little pop-up on your website that invites customers to submit a review with minimal effort (like signing up).

Deal with Out of Stock and Discontinued Products

If an item is out of stock, you want it explained on the page and to include a recommendation for a similar product. You can also add a "Contact me when it is available" option. SEO strategies for e-commerce websites can be complex and time-consuming to implement, but if you follow the advice we provide in this e-commerce guide, it is worth the effort. Through thorough and properly implemented optimization, you can potentially achieve much higher click-through rates and sales than with paid search.