Pay per click,what is it? For those who don’t know, ok, you know when you go to Google or your favorite search engine, you search for something and then you see these little boxes at the top and another one down the right hand side? Those are paid ads, ok? Those aren’t the best results, but those are paid ads ok? That is what pay per click is, people pay money, then when you click on that they get billed. It pays the bills the search engine so the search engine can keep finding stuff for you.

For Advertisers: Google AdWords

Ok, so who are the major players of pay per click? Well, you have the big 800lb gorilla; Google AdWords.That’s Google’s big cash cow, pay per click. Ah, you can also promote additional, in addition to search results you can also promote videos onYouTube, in a way through AdWords as well; which is kind of cool. Now, there is also Microsoft AdCenter which now manages Yahoo and Bing together. And, also Facebook ads. It’s more for targeting by demographics, but that’s also an option. So, there’s alot of options out there, but here’s the key; you got to manage your pay per click campaign. If you’re not careful you can literally lose your shirt. Everybody thinks, I got to be number 1! Ok you got to be number one well you may be paying $5 a click to be number one.

When we first started in business we have this memory, or nightmare if you want to call it, of our $6,000 pay per click, ok. You don’t have to be number one, you do want to be in the first few results, but you’d be amazed at the cost difference between position one and position five. And you also, when you have a pay per click campaign going you always want to be split testing you ads to see which one gets the best click through. You can call it A-B Split Testing, or whatever, but you always want to meet the control. If you have at least two ads running and you’re always trying to get a better click through every time. Absolutely! Set the daily budget! Set the daily budget definitely!

Definitely set the daily budget and track your visitors. See what they’re doing. Are those visitors converting like you hope they will? Absolutely! Because it’s driving traffic but that’s a cost. You want to drive traffic that you know converts. Well, you can have an ad that gets a really great click through but people don’t buy or you can have an ad that gets a little bit less click through but everybody converts, so you just go to…Testing! Test! Test! Test!

So where do you send that paid traffic? Do you just send them to your homepage? No! You want to send them to a targeting landing page. And, basically you want to see which ad you’ve written and you want people to click on that ad, but the landing page to get to has to jive with the ad they clicked on because, if you make a proposition in their ad that their interested in and they click on it they are not going to buy if you send them to your homepage. It’s just a wasted click and a waste of money. So, always send them to a targeting landing page. And get them to make an action; like join your email list, buy and item, whatever. Test all the way to the end.

For Publishers: Google AdSense

Never heard of Google AdSense? Then this is where your money making venture begins. Google has their “AdSense” program which really allows other website owners and bloggers a chance to make some extra cash after they sign up for the program. How it works is that Google allows for a third party to place Google adverts on “their” Google websites (which would include your blog), and Google is then paid by that advertiser. Google’s AdSense program allows you the ability to also make a portion of the cash that they earn from those advertisements, since the ads that they are being paid for are being placed on your blog or website.

With the “per click pay” or “pay per click” program, you’ll make a pre-defined amount of cash when someone clicks on those ads. This form of advertising works like this:

  1. Person finds your blog
  2. Person sees advertisement on your blog
  3. Person clicks on the advertisement
  4. You and Google make money, and client is happy that you directed a new potential customer to their site.

Before you can benefit from any of this, you will need to create a Google Adsense account. It’s free and easy to do. All you need to do is go to the Google Adsense site and then provide your personal details, such as your name and address.